Case Studies - Merry Ebike

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MerryGo supports a wide range of business. Find out how some of our customers are succeeding with MerryGo.

Startups

Overview

One European client urgently wanted to launch a startup company centered on a high-concept inaugural E-bike product. They shopped their idea to a consortium of manufacturers and were rejected by one after another — until reaching out to MerryGo. They pitched us on a single hand-drawn product sketch and one ambitious dream.

Challenge
The proposed product was a marked innovation in its expansion of typical E-bike attributes. The client insisted on a product boasting long-range travel, a sleek aesthetic, and advanced built-in functions like real-time GPS tracking, battery capacity notification, an anti-theft alarm, wireless charging, telematics data capturing, and more. To heighten the stakes, all prototyping had to be completed in a tight time frame to meet the launch schedule of the client’s crowdfunding campaign — a mere six months away.

Result

MerryGo worked to fully actualize the client’s concept, which became the bedrock of a successful crowdfunding campaign that raised over 500,000 USD in less than one week. The success of the crowdfunding campaign allowed our client to attract further angel investment in 2020 and place themselves firmly in the small business hyper-growth stage.

How We Did It

We took responsibility for our client’s vision, internalized the requirements of the product, and made it our personal mission to bring this E-bike into existence. Beyond providing design and engineering solutions, we advised the client on optimization, mass production, and international logistic fulfillment — all the considerations needed to create a sustainable business venture. Our involvement streamlined the manufacturing and logistic process so our client could focus on growing the company.
Wholesalers

Overview

The client is a national E-bike wholesaler in North America who supplies E-bikes to major retail blockchains including Walmart and Sam’s Club. While relying on trading companies to supply E-bikes, the client continually encountered a lack of responsive after-sales support alongside increasing costs due to tariffs and taxes. The client reached out to us and requested a custom order hoping for better service and follow-through than the trading companies would provide.

Challenge
The client demanded a partner with the capability to mass-produce his product quickly and issue-free. But the client also needed a solution for those return stocks from his retail blockchain customers.

Result

The client made the leap to partner with MerryGo, and promptly received quality products below the target price — complete with comprehensive after-sales support.

How We Did It

MerryGo introduced the same high-level manufacturing solutions we provide to all of our clients — a level of service this wholesaler wasn’t used to. We contributed to the client’s success by utilizing our southeast Asia facility to reduce production and logistic costs. Additionally, our North America after-sales team provided ongoing technical support which allowed the client to easily turn around and sell the return stock. Problem solved!
Individual Buyers

Overview

This client is an individual buyer from North America who came to MerryGo with an interest in generic white-label E-bikes he could privately brand and resell for himself. The client wanted to take advantage of e-commerce platforms like Amazon and eBay but really didn’t know the first place to start. Consequently, they reached out to us for advice.

Challenge
MerryGo was tasked with helping the client identify the exact product which would suit the target audience. The client needed in-depth guidance to select from all the options at hand and choose a product with the characteristics he expected, which could also be delivered on an aggressive timeline.

Result

By taking advantage of our knowledge of the North American market, we identified the popular style of E-bike that met the client’s specification. We set the client up with a product they could resell quickly while maintaining an appropriate profit margin. After ordering a conservative number of E-bikes to test the waters, the client now calls for full containers to satisfy his growing client base.

How We Did It

With MerryGo’s broad base of buyers in North America and Europe, along with a clear understanding of the client’s local market demand, MerryGo could give this client reasonable product suggestions. We also utilized our logistic supply chain experience to ensure the product reached our client in the most cost-efficient way possible.
Retailers

Overview

Our client is a family-owned local bike shop in the US. After the surge of E-bike sales in 2020, the client realized his suppliers are no longer sufficient to support his company because of ridiculous production and delivery lead time. Because this client has built a reputation on a very high standard of quality, he was actively looking for a manufacturer who could step up to the plate.

Challenge
Even with MerryGo’s resources, this particular client product is an extremely unique, non-generic E-bike that is difficult to replicate. Also, the client sought to reduce the delivery lead time by half.

Result

MerryGo studied the specs and found the best way to reproduce this highly singular design. By partnering with MerryGo and working closely with our engineering team, the client was able to source his bike with the desired quality and meet the fast-paced delivery schedule.

How We Did It

Because MerryGo listens closely to our client's experiences and is always looking for ways to innovate and improve the quality and variety of our output, we have learned how to both make our products better and take on new products we’ve never previously encountered. As an ongoing part of our strategy, we also stock frequently used components that allow us to facilitate exceedingly timely delivery.

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